Jose Antonio Garcia Fernandez, Director of Ailimpo and one of the initiators of the World Citrus Organization (WCO), presented the structure, the role and the objectives of this newly created platform for the global citrus category
The European Commission welcomed this global initiative taken under the lead of Ailimpo, underlying the relevance of such a platform for the citrus sector to exchange information and debate on matters of common concern to enhance the citrus category.
Such a platform is fully aligned with the objectives of the European Market Observatory, which aim to provide market transparency and trends. Therefore, the work of the World Citrus Organization will be beneficial for the deliberation of the European Market Observatory for Citrus. Following their on-going collaboration with other similar international fruit platforms, the European Commission looks forward to having a fruitful cooperation with the new citrus structure once it is fully operational.
Freshfel Europe with its experts and the support of its Brussels based secretariat is eager to contribute to the success of the Market Observatories and the various sub sections such as citrus, peaches and nectarines, apples and pears, and tomatoes.
Freshfel Europe, the European Fresh Produce Association, is the forum for the fresh fruit and vegetable supply chain in Europe and beyond. It is the single representative association of the sector at EU level.
Freshfel Europe is a membership association, where its members and associated members are national associations, organisations and companies with an interest in the European fresh fruit and vegetable sector. Freshfel Europe’s members are from across Europe and along the whole supply chain from producers to wholesalers, traders, logistics and retailers.
The Association is in continual contact with its members and the European institutions, ensuring that the fruit and vegetable sector and its interests are well-represented and have a strong voice in Europe and globally in legislative and supply chain developments. Alongside policy and decision-making, Freshfel Europe works to stimulate the supply of healthy and delicious products, which comply with the highest quality, safety, environmental and social requirements to the benefit of consumers. The Association also acts as a platform for dialogue and for networking between members.
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