A digital contest and a new coordinated image across all channels to celebrate the anniversary of the apple brand from South Tyrol – Südtirol. Consumers will be the stars with their pieces of artwork   Marlene® has chosen art to celebrate its 25th anniversary with a digital contest and the support of an integrated communications plan comprising the digital media, TV and trade activities. Founded in 1995, the Marlene® brand has grown constantly throughout its first 25 years to become one of the best-known brands in the fruit and vegetable sector in both Italy and many of the countries in which it is present with its apple varieties. “The most recent market research confirms the reputation of the Marlene® brand and its popularity with consumers, with a brand awareness of over 90% in Italy”, explains Hannes Tauber, Marketing Manager of the VOG Consortium.   The apple that is an artwork The international digital contest puts consumers at the centre, entrusting them with the design of the new Marlene® promotional image for the entire anniversary year. “Producing an apple isn’t easy – continues Tauber – Our producers can be regarded as genuine artists thanks to the tireless and passionate work they … Continue reading Integrated communications plan for the 25th anniversary of Marlene®